WAUW CAPOW believes children are free to wear whatever they want, and a lot of their clothes are therefore not gender-specific.

They tailor-make their prototypes to ensure the design fits children’s shape and movements. This makes their clothes comfortable to play in. When children play, they get messy – and children have to play! To resist the hard job of being worn by playing children all day,  their clothes are made of high-quality textiles.

Children are open-minded, curious, playful and wonderfully creative.